Simon Sinek: How great leaders inspire action

“People don’t buy what you do, they buy why you do it.”

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers, among others.

In 2009, Simon Sinek released the book Start With Why, a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change. A trained ethnographer, Sinek has held a life-long curiosity for why people and organizations do the things they do. Fascinated by the leaders and companies that make the greatest impact in the world, those with the capacity to inspire, he has discovered some remarkable patterns of how they think, act and communicate.Full bio »